There are no shortcuts for small and medium-sized enterprises to move forward. Let's not be misled

A few days ago, I read a comment that seemed to suggest a shortcut for the development and progress of small and medium-sized agricultural machinery enterprises. The 

impression it gives is difficult to escape the suspicion of clickbait. Blindly believing in so-called shortcuts, either leading to a wrong path or a trap? Do you always feel a bit 

strange?

Foolishly thinking that in order to make long-term progress, one must be down-to-earth! Thinking about shortcuts and the like can easily lead one astray; Standing on the edge of 

the cliff, stepping on it with one foot, and breaking into pieces is unknown. This is going in the opposite direction. This result is by no means what people want, it is actually an 

inevitable outcome of path selection.

Just like someone who steals stocks, they always dream of making big money. I was in a daze, thinking about seeking medical treatment in a hurry, when suddenly a stock 

trading expert appeared one day. Starting from tens of thousands of yuan, with ingenious calculations, it quickly became worth billions in just a few years. Looking at those 

individual investors who have given up everything without hesitation, in the end, it is Yang Jiye's numbers that are decreasing. Wealth never grows, only shrinks. 99.9% of retail 

investors who enter the market have lost all their money, and only one in a thousand profit makers?! So he became compassionate and compiled his "expertise" into stock 

recommendation software. Simplify stock trading like a magic trick to following the recommendations of the "master", so you don't have to worry about joy, anger, sorrow, or 

happiness, and entrust your entire life and fortune to the "master". Listen to commands in every way possible. Suddenly one day, I realized that I had lost all my blood capital. 

Hurriedly contacting the 'master', only to find that the 'master' had already retired and was difficult to trace. The shortcuts we see seem to come from different versions of the 

same version. Only then did we realize it was a trap, but it was already too late. We only had the opportunity to 'sacrifice blood to the heroic spirit'. The lesson can be said to be 

profound, but there are many who follow it, why not? Is it all about shortcuts and deception?!

People inevitably have weaknesses. I can only hate those jackals and wolves, who often wear sheep's clothing but show off as cake sheep. Many of the easiest tricks to see 

through, because they are shortcuts, people see through them without saying anything about them? It has become countless traps, and how many people jump down with their 

eyes wide open? Even if someone reminds them, they are treated as "good people" and turn a deaf ear to it. Only when they jump down will they realize the dire situation?! This 

is the consequence of being blinded by the mentality of opportunism. It looks shocking, do you feel the same way?

All misfortunes are caused by shortcuts. Therefore, in order to seek development and progress, we must be down-to-earth and attentive. Here are some suggestions, if you 

consider yourself a wise person, a certain wish is sufficient. The Development and Progress Path of Small and Medium sized Agricultural Machinery Enterprises:

Reduce the uncertainty of technological innovation. The uncertainty of new technologies, markets, and internal resources of enterprises is the main obstacle to technological 

innovation. Enterprises should obtain new technology information through various channels to reduce the risk of technological innovation. At the same time, it is necessary to 

conduct sufficient market research, understand market demand and user habits, and avoid working behind closed doors. In addition, it is necessary to address the uncertainty of 

internal resources within the enterprise, such as insufficient investment in research and development resources and a lack of high-quality talents.

Integrate innovation. An integrated innovation model can be adopted, such as the "Integrated Knowledge, Integrated Innovation" development model of Foton Lovol Heavy 

Industry. By integrating global resources, innovation can be integrated throughout all links of the value chain, enhancing the core competitiveness of the enterprise.

Select elite soldiers to establish a "New Market Development Assault Team", explore suitable marketing models for our company, develop promotion plans, and execute them. 

Trial market operation, understand the market overview before large-scale promotion. This model can summarize experience, avoid paying duplicate "tuition fees", train teams, 

make up for talent shortages, and build dealer confidence.

Adopting the promotion model of exchanging "time" for "money". Small and medium-sized enterprises have limited advertising expenses, so they can first set up an office for 

market trial operation, familiarize themselves with the market, and then decide whether to promote or not, avoiding wasting promotion costs and ensuring that the market does 

not become a "mixed bag".

Introduce main products that have both price competitiveness and relatively large consumption, reduce market development obstacles, and provide channel members and 

consumers with reasons to purchase. Understand market demand, competitors, channels, etc., and provide a basis for market expansion. Provide high-quality agricultural 

products to attract repeat customers and recommended customers.

Use new publicity platforms such as the Internet We Media to promote or expose soft articles with the help of local popular We Media, optimize logistics and services, establish 

an honest image, identify the market and price positioning, explore product features, and create appropriate sales channels.

Quickly and accurately launch the market. Small and medium-sized enterprises can use strategies to quickly launch small markets at low cost, creating impact and radiation 

through point breakthroughs. Promotions should have precise targets, effective strategies, and sufficient capital investment when launching the market.

The ultimate reason for small and medium-sized enterprises to go global is to explore overseas markets and become bigger and stronger. Efficient expansion of overseas 

markets can be achieved through various strategies.

There is a saying that goes: All roads lead to Beijing. Some people take high-speed trains, some take airplanes, some take green cars, and even walk... As long as you don't fall 

into the wrong path, there will always be a day when you arrive. This is the power of the goal in your heart.

But there is no shortcut in the world for people to crave the pie that falls from the sky. As small and medium-sized enterprises, we must always have a sense of crisis like walking 

on thin ice and facing an abyss. Do not take the life of the enterprise by chance, otherwise it will be too late to regret.

Author: Hanzhong Woodcutter

Source: Zhongzhi