Insight into the agricultural machinery market from the purchasing decision factors of users

At present, users' demands for agricultural machinery products show a rich and diversified and highly layered characteristics. Starting from multiple dimensions such as improving efficiency, reducing costs and optimizing user experience, it covers key elements such as quality, service, operational efficiency, intelligence, driving comfort, appearance design and financial support, which jointly promote the continuous innovation and upgrading of agricultural machinery products to better meet the diversified needs of modern agricultural production.

Quality: the basis of agricultural machinery products

Quality occupies the first place in the decision-making factors for users to buy agricultural machinery products, and up to 60% of customers are extremely concerned about product quality. In the complex and changeable working environment of modern agriculture, the agricultural machinery products of the head enterprise have stable and reliable performance and quality, and can operate normally under different farmland conditions and complex working conditions, and have been highly recognized by users.

High-quality agricultural machinery products are not only the basis for ensuring the smooth progress of agricultural production, but also the key to win the trust of users.

In the current competitive buyer's market environment, the industry has intensified, and the user's choice is more cautious. The relatively weak waist and tail enterprises must attach great importance to product quality. Quality control must be taken as the top priority, from raw material procurement, production process optimization to quality testing links, must be strictly checked to ensure that each agricultural machine delivered to the hands of users can withstand various tests.

Service: The key throughout the purchase and use

Service is crucial to the user's purchase and use experience, and 50% of users evaluate whether the intended dealer can meet their needs in a variety of ways. First of all, the user expects the sales staff to have professional knowledge and be able to accurately recommend the appropriate agricultural machinery model and configuration according to the actual situation such as the size of the field and the type of crops planted. This requires sales personnel not only to be familiar with the performance characteristics of various agricultural machinery products, but also to have a deep understanding of the actual needs of local agricultural production.

Secondly, efficient product delivery processes are also a key focus for users. In the case of tight farming time, fast and accurate delivery of agricultural machinery to the hands of users is crucial to ensure the timeliness of agricultural production. In addition, the perfect maintenance network, fast fault response mechanism and sufficient parts supply are important factors for users to consider. Old machine operators and old users know that in the process of agricultural production, once the agricultural machinery fails, whether it can be quickly repaired and resumed operations is directly related to the continuity of production and economic benefits. The turnover car measures introduced by some dealers provide users with alternative equipment during the maintenance of agricultural machinery, effectively reducing the downtime of agricultural machinery and becoming an important service highlight to attract users.

Operation efficiency: the core index to measure the quality of agricultural machinery

Operation efficiency is one of the core indicators to measure the advantages and disadvantages of agricultural machinery. Users generally believe that higher operation speed, larger operation width and more accurate operation effect can effectively shorten the agricultural production cycle and complete more workload in limited farming hours. This demand is particularly prominent in the busy season of harvesting and planting.

Advanced seeding machinery can ensure the precision of sowing depth and spacing in the process of seed rush, which provides a good foundation for the growth of crops. The combine harvester, with its efficient harvesting capacity, can harvest a large number of crops in a short time, giving users valuable time for subsequent drying and storage. Agricultural machinery enterprises continue to increase research and development investment, through the optimization of mechanical structure, the use of advanced power systems and intelligent control technology, improve the efficiency of agricultural machinery to meet the needs of users for efficient agricultural production.

Ride comfort: an important factor to enhance the user experience

With the promotion of agricultural modernization, driving comfort is becoming more and more important to users, and 20% of users are also concerned about this factor. Agile operating device, comfortable seat design, musical music device, appropriate air conditioning system, optimized cab space layout and humanized control interface, these details can greatly alleviate the fatigue of agricultural machinery operators for a long time, improve work efficiency and safety.

In the long field operation, the comfortable driving environment can keep the farm machine operator in good working condition and reduce the operation error caused by fatigue. The new seat is ergonomic and can be adjusted according to different body types, effectively reducing the pressure on the waist and back. At the same time, the control interface inside the cab is more concise and clear, and the layout of various operation buttons is reasonable, which is convenient for the agricultural machine operator to operate quickly during the operation.

Appearance design: to meet the user's aesthetic and personality needs

Appearance design factors have gradually become one of the important factors for users to consider, 20% of users believe that beautiful and elegant, innovative agricultural machinery can not only enhance the image of agricultural production scenes, but also highlight the user's taste and the pursuit of agricultural modernization. In the traditional concept, agricultural machinery is often regarded as a pure production tool, ignoring the appearance of design. However, with the improvement of users' pursuit of quality of life, they hope to obtain visual pleasure when using agricultural machinery.

Some agricultural machinery with personalized appearance design can better meet the user's intention needs and aesthetic preferences, so that it can produce more comfort and centripetal force in the process of use. Colorful and unique agricultural machinery products, while meeting the basic functions, add a touch of bright color to the farmland. These personalized designs not only attract the younger generation of agricultural machinery users, but also enhance the image of the entire agricultural machinery industry.

These factors are interrelated and interact with each other. Only by deeply understanding the needs of users and continuously optimizing and innovating from many aspects such as quality, service, operation efficiency, intelligence, driving comfort, appearance design and financial support, can agricultural machinery enterprises stand out in the fierce market competition, promote the sustainable development of agricultural machinery industry and provide strong support for modern agricultural production.

Author: Agricultural machinery situation

Source: Agricultural Machinery News Network